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SMC Spring Speakers: "China Central Television: Soft Power and China Model"
Start Date: 3/31/2014Start Time: 12:00 PM
End Date: 3/31/2014End Time: 1:00 PM

Event Description:
Ying Zhu of the College of Staten Island-CUNY will present "China Central Television: Soft Power and China Model" as part of the SMC Spring Speakers Series.

With more than 1.2 billion viewers globally, including millions in the United States, China Central Television (CCTV) reaches the world’s single largest audience. The official mouthpiece of the Chinese Communist Party, CCTV is also a dynamic modern media conglomerate, fully reliant on advertising revenue and aggressively competitive both within China and on the global media scene. Yet this hugely influential media player is all but unknown to the West. The first inside account of one of the world’s most important companies, Two Billion Eyes, looks at how commercial priorities and journalistic ethics have competed with the demands of state censorship and how Chinese audiences themselves have grown more critical. Featuring candid interviews with the network’s leading players, this is a crucial book for anyone seeking to understand contemporary China.

Ying Zhu, department chair of media culture at the College of Staten Island – CUNY, is author or editor of eight books including Two Billion Eyes: The Story of China Central Television (New Press, 2012). A leading scholar on Chinese cinema and media studies, her writings have appeared in major academic journals, books, and publications such as The Atlantic, The New York Times and The Wall Street Journal. Her works have been translated into Chinese, Dutch, French, Italian and Spanish.

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Contact Information:
Name: Caitlin Gamble
Phone: 215-204-8560
Open to:
  • All
  • Location (Campus, building, room OR off-campus address):
    Annenberg Hall, Room 3
    Ticket/registration details and deadline:
    Temple sponsor organization:
    School of Media and Communication

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