Relationship marketing has increasingly become a prevalent topic/area of study in many universities and academic institutions as businesses are applying this marketing element to their overall marketing mix. Some call it the ‘5th P’ in the marketing mix: people. Fox students will learn how to effectively network during a CSPD-AMA session followed by a presentation by Joleen Jaworski, co-owner and VP of Business Clubs America, who will speak with Fox Students about integrating this ‘5th P’ of marketing mix, really explaining how relationship marketing works. Owned and operated by NFL great, Ron Jaworski, Business Clubs America (BCA) Philadelphia, is a relationship marketing organization that brings together top business leaders in the region to develop solid, meaningful relationships in order to do long-term business with each other.