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CHINESE ENTERPRISES GOING GLOBAL STRATEGIES, APPROACHES AND IMPACTS
Start Date: 3/21/2012Start Time: 12:30 PM
End Date: 3/21/2012End Time: 2:00 PM
Event Description:
China’s enterprises have been going forth into unfamiliar overseas markets with ambitious expansion plans, as evidenced by Lenovo’s acquisition of IBM’s PC division, Geely’s Acquisition of Volvo Motors, and Sany’s establishment of R&D bases in India, America, Germany and Brazil. In the meantime, however, they are also facing unexpected challenges or even fierce opposition in different countries or areas. This talk will briefly introduce Chinese MNCs’ global strategies and approaches, and analyze the factors that influence their choice of entry modes.
Location Information:
Rollins College - Bush Executive Center / Crummer Hall  (View Map)
1000 Holt Avenue
Winter Park, FL 32789
United States
Phone: 407-646-2000
Room: 207
Contact Information:
Name: Kimberly Petersen
Phone: 407-646-1588
Email: kpetersen@rollins.edu
Attachments For This Event:
    > Dr. Xueyuan (Adrian) Liu
Campus Department
China Center
Event is open to the public
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