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Submit
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| Webinar: Philanthropic psychology: Using donor identity to increase giving |
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| Start Date: | 2/22/2011 | Start Time: | 1:00 PM |
| End Date: | 2/22/2011 | End Time: | 2:00 PM |
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Event Description
A solid understanding of donor psychology can be used to increase the
yield from fundraising appeals by an average of more than 10 percent -
all by simply changing a word or two in the solicitation. Join the
Philanthropy Journal, Adrian Sargeant, Ph.D., and Jen Shang, Ph.D. for
this webinar to learn how, and to explore various categories of identity
and how communications can be optimized to increase the value of giving
by over 30 percent while simultaneously increasing the value that donors
derive from their giving. |
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Admission Information:
Cost: $20 PJ members | $30 non members | $99 Group viewing |
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